Part-Time Digital Marketer

Part-Time Digital Marketer

Join our mission of compassion and make a difference through your digital marketing expertise!

We are seeking a passionate and skilled Part-Time Digital Marketer to join our team and help us expand our reach and impact through compelling content and effective advertising campaigns. This role will focus primarily on content creation and advertising, requiring excellent bilingual communication skills in both Chinese and English.

Responsibilities:

1. Content Creation
   - Develop engaging and informative content (written and visual) for various digital platforms, including social media (Facebook, Instagram, etc.), e-newsletters, and marketing materials.
   - Translate and adapt content between English and Chinese to ensure consistent messaging across all platforms.
   - Research and identify trending topics and relevant content to maximize reach and engagement.
   - Collaborate with internal media teams to gather information, ensure brand consistency and alignment and develop content that aligns with Tzu Chi's mission and values.
   
2. Advertising
   - Plan, execute, and monitor digital advertising campaigns across various platforms (e.g. social media advertising, Google Ads) to enhance awareness and engagement.
   - Develop targeted audience strategies to maximize campaign effectiveness.
   - Monitor, analyse campaign performance data and provide recommendations for optimization.
   - Manage advertising budgets effectively.
   - Stay up-to-date with the latest digital advertising trends and best practices.
   
3. Others
   - Assist with other marketing tasks as needed.
   - Participate in team meetings and contribute to marketing strategy discussions.

Qualifications:

• Diploma or Bachelor's degree in Digital Marketing, Communications, Business, or a related field.
• Experience in digital marketing, including paid advertising, SEO, and social media marketing.
• Proficiency in digital marketing tools (Google Ads, Meta Ads Manager, Google Analytics, SEO tools, email marketing platforms).
• Strong written and verbal communication skills, with proficiency in Chinese as the primary language and English as the secondary language.
• Analytical mindset with the ability to interpret marketing data.
• Familiarity with Adobe Photoshop, Canva, or similar tools for content creation is a plus.
• Passion for NGO/VWO work and alignment with Tzu Chi’s mission.
• At least two year of relevant digital marketing experience.