Job Responsibilities:
Content Support & Creation
- Assist in managing social media platforms (e.g., Facebook, Instagram, Telegram).
- Develop engaging and informative content (written and visual) for various digital platforms, including social media and marketing materials.
- Translate and adapt content between English and Chinese to ensure consistent messaging across all platforms.
- Research and identify trending topics and relevant content to maximize reach and engagement.
- Collaborate with internal media teams to gather information, ensure brand consistency, and develop content that aligns with Tzu Chi’s mission and values.
- Support live coverage of events and campaigns through photos, short videos, and captions.
Website & Digital Platforms Support
- Assist in updating and maintaining the website, ensuring content accuracy and Search Engine Optimization.
- Support the Search Engine Optimization plan to improve the visibility and search ranking of Tzu Chi’s official website.
- Support campaigns and digital landing pages.
- Create and manage monthly e-newsletters.
Campaign & Event Promotion
- Support digital promotion for fundraising, volunteer recruitment, and events.
- Assist in implementing campaign plans across digital channels.
- Track and report digital performance metrics (reach, engagement, clicks, traffic) to support campaign improvement.
Advertising
- Plan, execute, and monitor digital advertising campaigns across various platforms to enhance awareness and engagement.
- Develop targeted audience strategies to maximise campaign effectiveness.
- Monitor, analyse, and report campaign performance data, providing recommendations for optimization.
- Manage advertising budgets effectively.
- Stay up-to-date with the latest digital advertising trends and best practices.
Others
- Assist with other marketing tasks as needed.
- Participate in team meetings and contribute to marketing strategy discussions.
- Support documentation of digital workflows and best practices.
Job Requirements:
- Diploma or Bachelor's Degree in Digital Marketing, Communications, Business or a related field
- Minimum two years of relevant digital marketing experience.
- Experience in digital marketing, including paid advertising, Search Engine Optimization (SEO), and social media marketing.
- Proficiency in digital marketing tools (Google Ads, Meta Ads Manager, Google Analytics, Search Engine Optimization tools, email marketing platforms).
- Bilingual proficiency in English and Chinese (written and spoken) for content creation in English and Chinese.
- Analytical mindset with the ability to interpret marketing data.
- Familiarity with Adobe Photoshop, Canva, or similar tools for content creation is a plus.
- Passion for NGO/VWO work and alignment with Tzu Chi’s mission.
For internal use only : 01