Job Responsibilities
- Develop and implement strategies to build and enhance the preschool brand across digital platforms (website, social media, etc.).
- Create a consistent brand voice and messaging across all digital channels.
- Manage and update the website to ensure it is visually appealing, user-friendly, and aligned with our brand.
- Create, curate, and schedule engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.) to promote the preschools.
- Monitor social media accounts and respond to inquiries, comments, and messages in a timely manner.
- Analyze social media performance and adjust strategies for maximum engagement.
- Design and produce visual and written content (graphics, blogs, videos) to highlight key programs, events, and success stories from the schools.
- Collaborate with the team to create newsletters, email campaigns, and promotional materials.
- Plan and execute paid digital advertising campaigns (Google Ads, Facebook Ads, etc.) to increase visibility and drive sales.
- Monitor ad performance, adjust targeting, and optimize campaigns to ensure maximum ROI.
- Optimize content for search engines to improve organic search rankings.
- Conduct keyword research to identify opportunities for improving online visibility.
- Regularly check Google Reviews for each preschool location and respond to reviews in a timely, professional, and friendly manner, whether positive or negative.
- Professionally address any negative reviews by offering solutions or inviting the reviewer to discuss the issue offline, ensuring that all feedback is acknowledged and handled appropriately.
- Monitor digital marketing performance using tools like Google Analytics, social media insights, etc.
- Provide regular reports on campaign performance, website traffic, and overall digital marketing effectiveness.
Job Requirements:
- A bachelor's degree in Marketing, Business Administration, or a related fields.
- Preferably 2-3 years relevant working experience. Fresh graduate are welcome to apply.
- Strong ability to manage multiple tasks, prioritise, and meet deadlines.
- Excellent written and verbal communication skills for engaging diverse audiences.
- Ability to gather, interpret, and use data to improve programs and report on outcomes.
- Proficiency in Microsoft Office Suite and familiarity with online learning platforms.